One of the first concerns I have when setting out to get
something is, “Am I supposed to have this?” It
comes to mind first, before my decision to get it. Then, “Can I afford it?” The cost of
something is a primary concern unless it is something I really want and then it
is of no concern. Buying decisions are
not rational, nor objective; they are emotional
Price and a sense of what the thing is worth factor heavily
into any decision to buy. If I get the
feeling that I am being used somehow, I don’t participate in that market unless
it is absolutely necessary. Buying a car and
selling a house are two major examples.
With the car, the dealership, no matter what they say, is poised to take advantage of the buyer. So I have purchased cars from individuals and
felt pretty good about it; from dealerships and felt terrible about it, as if I’d
been unfairly used by them for their profit.
I tend to buy and keep a car for as long as possible to avoid the
market.
The same with selling a house; usurious fees for real estate
agents tend to discoruage me from moving from one residence to another. I sold our first house in 1973 and paid a
Realtor, second and third in 1985 and 1989 and the company paid for these sales;
we are living in the fourth and the thought of paying 7% of the selling price
will keep me in place until it is absolutely necessary to move.
On the other hand,
there are things that I wanted so badly that I didn't think about the
cost/ price of it and probably paid a large premium for them. Some examples are: work clothes, i.e. suits,
shirts, ties, and shoes when I joined the management of the company, Dale
Carnegie training, my sailboats, ski trips, travels around France and Europe while
there, and our current house.
Much of my attitude about money was shaped when I sat down at
age 18 and independently figured out how much we would need to go back to college and get my degree. I had to pinch
pennies and put whatever I could into savings to get that amount, and get it I
did.
It was just enough because we were flat broke upon
graduation. I had in my pocket enough to get by a week or two in Newport News
until my first paycheck came through; and the discipline didn't stop after
that. It was a financial struggle the
whole time until we moved to Houston. It
was then that the money situation eased up a bit and we were flush. My salary was nearly doubled to give you an
idea of the situation in Newport News.
There were psychological influences on me after that due to many years of scrimping and saving and they continue to confine my thinking, somewhat. We continue to live carefully but not
frugally. We enjoyed life in a limited way in Houston and amassed a decent
amount of savings, which when added to the appreciation we realized on our
houses gave us a nice “nut” to invest.
It was invested in a no-load mutual fund that met criteria
that I set. It had to have a certain
capitalization, a good track record over-all, and it had to have made it
through the mid-eighties recession without a loss. I found such a fund and it was a very
successful investment. The appreciated
value of the original investment allowed us to build this house and make the
necessary investment in a franchise.
When we came back from France there was also enough money
that we didn't have to be concerned about it.
Then I got laid off but still we weren't concerned about money because
the company made a generous separation settlement. We were able to get settled in Louisville
without difficulty and have everything we need.
I realize that cost and price are not related in most
instances. That price is set by some
subjective reasoning based on market value and that a seller will do all in his
power to get his price. He will lie,
cheat, and misrepresent as much as possible to get the sale. It is this suspicion that keeps me alert. I hear war stories from salespeople, I read
about scams; I know that market sets the price but a good salesman can prey upon
a relationship to keep a buyer in place.
All of this makes me more than suspicious; it makes me
cynical of others’ motives but in most instances I am sensitive and want people to like me, not cold,
calculating, ruthless, and insensitive. Therefore I don't push for the lower
price, the better deal to get the balance on my side.
On this issue I am less than routinely successful but there were many instances while I was working
at the shipyard, corporate headquarters, France, and especially in my own
business operations that I was able to forge a good, if not exemplary deal and
see it through but my basic temperament is more kindly and submissive than that.
Aware of this “nice guy” weakness, I approach things in a
different way. I resolve ahead of time
what I want and need to make a deal, qualify a supplier and then pretty much
give in to the deal offered. Often it
seems better than what I was thinking about in the first place; more
verification that I don’t have a lot of imagination in the marketplace.
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